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Thursday, August 07, 2014

Cargill End Longest Running Sponsorship In Football


Cargill will no longer appear on the front of Hereford United shirts, ending the longest running shirt sponsorship in UK football.

The company has appeared on the shirts for the last 24 years, initially under the Sun Valley brand until 2008. They have confirmed to the Hereford Times today that they will concentrate their efforts on United In The Community - a registered charity and separate entity to the club.

It is understood that Cargill was the blue chip sponsor that club chairman Andy Lonsdale referred to, with the club apparently yet to secure any major sponsorship for the coming season - blowing a massive hole in the projected budget offered in the proposed CVA.